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Behind the Wheel is a web series dedicated to the sustainable innovation, cutting edge design and technologies from CNH Industrial and its brands. A journey to discover some of the Company’s most interesting aspects from products to expertise, told by the people who know them best.
The CASE Rodeo - Each year Case Construction Equipment (CASE) hosts a Rodeo; a throwback to western cowboy culture that celebrates the unsung heroes of the construction site. The CASE Rodeo gives professionals from the construction sector the chance to show off their skills through a series of challenges on the brand’s latest machinery. Watch them battle it out!
Mechanizing the grape harvest - In this episode of ‘Behind the Wheel’ we take you to the rolling hills of Chablis, one of France’s most famous wine regions. Follow a grape harvester from our New Holland Agriculture brand, the global leader in self-propelled grape harvesting machines, and see how our technology is contributing to the creation of an exceptional bottle of wine in terms of quality, taste and a sustainable environmental impact.
The CNH Industrial Design Center - Through an interview with David Wilkie, Director of the CNH Industrial Design Center, the fourth episode of ‘Behind the Wheel’ depicts how the products from CNH Industrial’s brands evolve from the drawing board to the real world where they are used to build infrastructure, deliver goods, transport people, cultivate fields, put out fires and much more.
Iveco and the first step in autonomous truck driving - In the third episode of its 'Behind the Wheel' web series, CNH Industrial follows the Iveco platoon on its journey to Rotterdam for the European Truck Platooning Challenge, the first ever voyage of semi-automated truck platoons on public roads. Through interviews with CNH Industrial's Innovation and Institutional experts and Iveco Brand President Pierre Lahutte, the episode chronicles the issue at hand and the steps being taken by the Company and its partners to move platooning technology into its next phase.
How Magirus helps firefighters to save lives - In the second episode of its ‘Behind the Wheel’ web series, CNH Industrial takes you to Ulm, Germany, the home of its global firefighting equipment brand Magirus. A group of visiting journalists are put through their paces at the brand’s Fire Fighter Academy. Watch them as they travel up the world’s tallest turntable ladder, take practice aim with powerful water hoses and take a spin in the famous Dragon fire engine.
The New Holland tractor that could change the face of sustainable farming - In the first episode of its ‘Behind the Wheel’ web series, CNH Industrial takes a closer look at the methane tractor prototype from its brand New Holland Agriculture and its potential to revolutionize the future of sustainable farming.
Behind the Wheel: The CASE Rodeo
Behind the Wheel, episode 5: How New Holland Agriculture helps make a great glass of wine
Behind the Wheel, episode 4: the CNH Industrial Design Center
Behind the Wheel, episode 3: the first step in autonomous truck driving
Behind the Wheel, episode 2: the Magirus Fire Fighter Academy
Behind the Wheel, episode 1: the New Holland tractor that could change the face
of sustainable farming